Matthew DeRose, Co-Founder & CEO

Guides

What an Exclusive Leasing Agent Does for an Owner

Putting a listing online is not a leasing strategy. What an owner should expect from an exclusive agent, from positioning and pricing to broker outreach, negotiations and reporting.

September 25, 2026

Workplace & Growth

Office Build-Out vs. Renovation in NYC

Take a space as it is, refresh it or rebuild it. What each path involves, how long it takes, who usually pays and where the budget risk sits.

September 11, 2026

Neighborhoods

Flatiron Office Space Guide: Buildings, Transit, Fit

Loft buildings, strong transit and a dense mix of technology, design and consumer companies have made Flatiron one of Manhattan’s most durable office neighborhoods.

August 26, 2026

Workplace & Growth

What to Decide Before Touring NYC Offices

The best office searches start with a brief, not a tour. The decisions to make first, from headcount and hybrid attendance to budget, term and what you can live without.

August 10, 2026

Neighborhoods

Midtown West Office Guide: Penn to Hudson Yards

From Penn Plaza to Hudson Yards, Midtown West spans several very different office markets. Here’s how to think about buildings, transportation, pricing and workplace fit.

July 24, 2026

Leasing & Economics

How to Compare Two NYC Office Deals

The lowest asking rent is not necessarily the cheapest lease. How to put two office proposals on the same basis, line by line, before you decide which one to negotiate.

July 8, 2026

Leasing & Economics

Renew or Relocate? Your NYC Office Lease Renewal

A renewal is still a market transaction. How to decide whether to stay, what the landlord knows about your position, and how to test the renewal against real alternatives.

June 22, 2026

Guides

What You Sign When You Hire a Tenant Broker

A tenant representation agreement sets out who the broker works for, on what, for how long and how they are paid. What each part usually covers, and what to read closely.

June 5, 2026

Guides

How to Choose an NYC Office Broker

What to look for when a company hires someone to run its office search, the questions to ask, and how to think about compensation and conflicts.

May 21, 2026

Workplace & Growth

Direct Lease vs. Sublease vs. Flex Office Space

Three ways to occupy an office in New York, with very different trade-offs on commitment, speed, control and cost. How to decide which fits where your company is now.

May 5, 2026

Workplace & Growth

NYC Office Relocation Timeline: When to Start

How long an office move really takes depends less on the search than on the space you choose. A realistic sequence from the first brief to move-in, and what changes it.

April 17, 2026

Leasing & Economics

How Tenant Improvement Allowances Work in NYC

A large TI allowance doesn’t automatically mean a cheaper build-out. Here’s what the number covers and what tenants should negotiate before signing.

April 2, 2026

Leasing & Economics

NYC Office Lease Terms Every Founder Should Know

A plain-English glossary of the terms you will meet in a New York office proposal and lease, grouped by what they affect, with notes on what to ask about each.

March 17, 2026

Leasing & Economics

How to Negotiate an NYC Office Lease

Asking rent is only one line in an office deal. Here’s how tenants should think about economics, build-out, security, flexibility and leverage before signing.

March 2, 2026

Workplace & Growth

The ROI of Office Space: Why Smart Teams Invest in the Right Workplace

How to judge an office as an investment rather than a line item: what it returns in productivity, talent and brand, and how to measure that return.

July 7, 2025

Neighborhoods

SoHo on Fire: A 2025 Snapshot of High-Street Retail and Creative Office Demand

Loft office leases, flagship retail and building sales drove SoHo’s recovery in the first half of 2025. Availability is still high enough for tenants to win concessions, but that window is narrowing.

July 6, 2025

Neighborhoods

Hudson Yards Re-Energized: Trophy Towers, Mega-Leases and What’s Next in 2025

The submarket landed Manhattan’s largest new lease since 2019 in early 2025. What is driving trophy rents, what is left to build, and how to plan around a finite pipeline.

July 5, 2025

Perspective

Hiring, Retention, and the New Workplace Strategy

The companies leading on growth and culture have stopped planning space around cost alone. They plan it around the people they need to hire and keep.

July 4, 2025

Leasing & Economics

From Flex to Flagship: Knowing When to Make the Move

Coworking is the right call for a small team, until it isn't. How the per-person math flips as you hire, the signs you've outgrown shared space, and how to plan the move.

July 2, 2025

Workplace & Growth

How to Actually Move Offices Without Losing Your Mind

A six-step playbook for relocating, from reading your current lease to the first quarter in the new space, with the team brought along at every stage.

July 1, 2025

Perspective

Customers Over Everything: Ditch the Short-Term Profit Trap and Build Durable Growth

Cutting customer value to hit a quarterly number looks like efficiency and works like a slow leak. A case for measuring, organizing and paying a company around the customer instead.

June 30, 2025

Perspective

Offices Are Expensive. So Is Losing Your Culture.

Rent in New York is not cheap. A company whose energy has flattened pays more. Why the office still matters, and what the right space looks like now.

June 29, 2025

Leasing & Economics

Why Work with a Tenant Broker

Who a tenant broker works for, how they are paid, what they handle from the first search to renewal, and how to choose one in New York.

June 28, 2025

Neighborhoods

Grand Central’s Second Act: Park Ave Is Heating Up Again

As of mid-2025, availability around Grand Central is the tightest since 2019. Where pricing and concessions stand, and why a growing team should move sooner rather than later.

June 27, 2025

Matthew DeRose

Deals Matthew worked on.

Vendelux

Wave Sports + Entertainment

Sapien

Redesign Health

Fever

Overtone

Small Door

Doppel

VTEX

Flourish

MUBI

Turbolearn

Unrivaled

Finout

CollegeVine

Accrete

Actively

Wave Sports + Entertainment

Small Door

Noetica

Zenlytic

DeepIntent

Optimove

Obligo

Fever

M&C Saatchi

Healthee

PAIGE

Selected clients.

Insights by Matthew.

What an Exclusive Leasing Agent Does for an Owner

Office Build-Out vs. Renovation in NYC

Flatiron Office Space Guide: Buildings, Transit, Fit

What to Decide Before Touring NYC Offices

Midtown West Office Guide: Penn to Hudson Yards

How to Compare Two NYC Office Deals

Renew or Relocate? Your NYC Office Lease Renewal

What You Sign When You Hire a Tenant Broker

How to Choose an NYC Office Broker

Direct Lease vs. Sublease vs. Flex Office Space

NYC Office Relocation Timeline: When to Start

How Tenant Improvement Allowances Work in NYC

NYC Office Lease Terms Every Founder Should Know

How to Negotiate an NYC Office Lease

The ROI of Office Space: Why Smart Teams Invest in the Right Workplace

SoHo on Fire: A 2025 Snapshot of High-Street Retail and Creative Office Demand

Hudson Yards Re-Energized: Trophy Towers, Mega-Leases and What’s Next in 2025

Hiring, Retention, and the New Workplace Strategy

From Flex to Flagship: Knowing When to Make the Move

How to Actually Move Offices Without Losing Your Mind

Customers Over Everything: Ditch the Short-Term Profit Trap and Build Durable Growth

Offices Are Expensive. So Is Losing Your Culture.

Why Work with a Tenant Broker

Grand Central’s Second Act: Park Ave Is Heating Up Again

Planning your next NYC office?