Brokerage · Construction

Flagship · Grand Central → Midtown

A flagship headquarters, then a refreshed Midtown office.

Nomad has moved VTEX twice in New York. We secured and built its first flagship near Grand Central, then negotiated a landlord-funded refresh and early exit for its next Midtown office.

VTEX office, Grand Central → Midtown
As covered in Commercial Observer
$400K+improvement allowance
5 monthsdemo to move-in
2exterior brand flags

Project snapshot

Grand Central → MidtownNeighborhoods
Brokerage + ConstructionNomad services

At a glance

Requirement
Near Grand Central · Street-level brand visibility · Custom layout · Long-term scalability
Challenge
A custom flagship with its own street presence.
What Nomad did
Brokerage Negotiated for presence, not just space.Ownership access A direct line to ownership.Construction Demolished and rebuilt in five months.
Outcome
A finished flagship in five months, with two branded flags on the street.
Services
Brokerage · Construction

Chapter 01

The first move

The challenge

A custom flagship with its own street presence.

Most available spaces felt generic. VTEX needed brand visibility, a custom layout and room to scale.

What they needed

  1. 01Near Grand Central
  2. 02Street-level brand visibility
  3. 03Custom layout
  4. 04Long-term scalability

How Nomad solved it

What each part of Nomad did.

  1. BrokerageFind it
  2. Ownership accessDirect to ownership
  3. ConstructionBuild it

Brokerage

Negotiated for presence, not just space.

We negotiated a $400K+ improvement allowance and exterior flag rights, giving VTEX street-level visibility near Grand Central.

Ownership access

A direct line to ownership.

The first headquarters was in a building Nomad manages, giving the transaction a direct line to ownership.

Construction

Demolished and rebuilt in five months.

We managed the full demolition and a custom build around a modular floorplan in VTEX’s signature pink.

The decision

Why this one.

8,500 SF near Grand Central, fully demolished and rebuilt around a modular floorplan in VTEX’s signature pink.

The result

$400K+Improvement allowance
5 monthsDemo to move-in

A finished flagship in five months, with two branded flags on the street.

“We’ve worked with Nomad Group on both of our New York City offices. They found our first space, then led the search, proposal and negotiation for our current office in Midtown. They were responsive, on top of every detail, and made a complex process easy for our team.”

Daniela JuradoDaniela Jurado, North America President, VTEX

Chapter 02

A refreshed Midtown office, with landlord-funded upgrades.

Midtown · 5,672 SF · Signed April 2026 · Move-in June 2026

VTEX, a longtime Nomad client, signed a new Midtown office with the landlord funding a full refresh of offices, conference rooms, restrooms and pantry. Nomad also coordinated an early exit from its previous lease.

The challenge

VTEX needed a new New York office within a reduced budget, with the build-out finished before its current lease ended. Decision-makers sat in New York and São Paulo.

What Nomad did

We toured Midtown options and delivered economic projections and a side-by-side of three counteroffers. We negotiated an early surrender of the old lease, timed to the new move, pushed for landlord-funded improvements instead of taking a space as-is, and coordinated with both teams through signing.

The negotiation

Ownership approved all the requested landlord work: private offices, conference rooms, restrooms, pantry and finishes. Free rent after construction, with rent below the client’s target budget, and a firm delivery date backed by day-for-day rent abatement if the landlord ran late.

The result

VTEX signed in April 2026 and moved into its refreshed Midtown office in June 2026.

In the press

Commercial ObserverMay 13, 2026

VTEX takes a full floor in Midtown

VTEX signed for a 5,672 SF full floor for its New York team. Matthew DeRose, Bill Janetschek and Nick Hein represented VTEX.

Read on Commercial Observer

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