Moving an office is intimidating enough that many companies settle for a “good enough” location to avoid it. If you’re growing, hiring or rethinking how you work, good enough won’t hold for long. Whether you’re leaving coworking or relocating a headquarters, the move goes well when you plan it in deliberate steps and keep the team informed from the first announcement to the first week in.
1. Take complete inventory
Before you tour a single space, take stock of what you actually need, and of what you’re leaving.
Questions to answer first
- Are you growing or shrinking?
- Where do employees live, and what location works for them?
- Are you hybrid, or do you need everyone in a few days a week?
- How much space do you actually use, versus how much you have?
- What does your current lease say about termination, restoration obligations and subletting?
Then talk to the team. Tell people the timeline, the reasons and the benefits early, and keep updating them. Transparency takes the anxiety out of a move and gives people a sense of ownership. Use the same conversations to find out what matters: a shorter commute, a proper kitchen, phone booths, outdoor space. You aren’t just finding a place to work. You’re setting the foundation for the culture.
2. Learn the market
Founders tend to overestimate their leverage and underestimate construction timelines. Start at least six months ahead. Know what the market is doing on rents, TI packages and availability, and understand build-out timelines and permitting risk before you fall for a space.
This is where a tenant rep broker earns their place: showing you what is available, getting landlords to compete for your tenancy, and knowing which spaces look great online but won’t work for your team. Location is a long-term call, so weigh commute patterns, access to talent, transit and amenities. See assessing NYC office neighborhoods.
3. Design for culture
Your space tells your team who you are. Too many startups move into a generic white box, put a logo on the wall and wonder why nobody comes in. Intentional design gives people a reason to be there: a central gathering space for collaboration, light-filled lounges for morale, acoustic design for focus. You don’t need a massive budget. You do need a clear vision and the right partners to build it, including a construction management team that can handle New York permits and contractors.
4. Know your levers
Negotiate the core terms carefully, with legal counsel involved: rent, lease term, renewal options and the tenant improvement allowance. Then go further. Rent is only the start, and companies that know what to ask for save real money.
| Lever | What to ask for |
|---|---|
| TI allowance | Permission to use it for furniture, AV or technology, not just construction |
| Free rent | A free rent period tied to permit timelines |
| Electricity | Submetering, so you pay for what you actually use |
| Vendors | Broker-vetted IT, cleaning and cabling vendors for better pricing |
| Unused allowance | The right to apply unused construction allowance as additional free rent |
The last lever is one of the most valuable and one of the least often requested. Accrete used it to turn unused TI into additional free rent as it grew onto a full floor.
5. Run the move like a product launch
The smoothest moves are run as a team project, with owners and a plan down to the smallest detail.
- Map the floor plan, with every desk, outlet and screen placed, and seat teams by how they collaborate.
- Walk each department through it before the day, so nobody arrives guessing where they sit or how the space works.
- Assign leads for IT, communications, facilities and vendors.
- Build a pre-move checklist, from packing and box labels to confirmed movers, snacks and trash bags, and share the schedule with everyone.
- Set move-day roles, so everyone knows their job on the day.
- Have facilities running from the first morning: cleaning, repairs and security arranged before move-in, not after.
Meet the landlord and property manager in advance. Your relationship with them starts the day you move in, so set the tone early. Once you’re in, mark it: a welcome event, some time together as a team, and a request for feedback on what to improve. For more on the running of the office, see what facilities management takes off your plate.
6. Track what matters
As a CEO, you should know whether the office is paying off. Set baseline KPIs before you move, then review them quarterly.
Baseline KPIs
- In-office attendance
- Employee sentiment surveys
- Time to hire and offer close rates
- Productivity benchmarks
Your space should help you attract talent, close deals and raise your brand. If it doesn’t, something is off. A great office reflects your culture, values and ambition, whether you are ten people or a hundred. Don’t let fear of the process keep you in a space that no longer serves you.