Commercial ObserverMay 14, 2025
Instant opens its first New York office
Australian marketing platform Instant signed for 5,000 SF in Flatiron. Nick Hein represented Instant.
Read on Commercial Observer
Brokerage · Facilities
First US HQ · Flatiron
Coworking to a Flatiron headquarters in under 30 days.
Instant was opening its first US headquarters. Nomad moved the search to where furnished inventory was deeper and had the team out of coworking in under 30 days.
5,000 SFHeadquarters
<30days from coworking to move-in
1stUS headquarters
Project snapshot
FlatironNeighborhood
5,000 SFHeadquarters
30–50 peopleTeam capacity
Brokerage + FacilitiesNomad services
The challenge
A first US office, built and furnished, without a long search.
The team needed a fully built, furnished office with natural light in a central location at a reasonable rent. The initial SoHo search stalled on tight inventory and high asks.
What they needed
- 01Built and furnished
- 02Natural light
- 03Central, tech-heavy location
- 04Flexible terms
How Nomad solved it
What Nomad did.
- BrokerageFind it
- FacilitiesRun it
Brokerage
Moved the search to where the inventory was.
The first SoHo search stalled on tight inventory and high asks. We moved it to the Midtown South tech corridor between Union Square and Herald Square, found a furnished penthouse floor with high ceilings and natural light, and negotiated flexible terms, including on-demand furniture requests.
The decision
Why this one.
A furnished penthouse floor in Flatiron, with high ceilings and natural light.
The result
<30Days from coworking to move-in
1stUS headquarters
Instant moved out of coworking and into its own headquarters in under 30 days.
In the press
After move-in
The relationship continued.
Facilities
Supported from day one.
Nomad Facilities was set up to support the workplace from the day Instant moved in.
The Nomad team
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