Pinterest is doubling down on New York. The image-sharing and discovery platform has signed an 11-year lease for the entire 13th floor of 11 Madison Avenue, the Art Deco tower overlooking Madison Square Park.
The floor covers roughly 83,000 SF, more than twice the size of Pinterest’s current space at 225 Park Avenue South. Financial terms weren’t officially disclosed, but sources familiar with the deal put asking rents at around $90 per square foot.
Part of a wider tech return
Through 2024 and into 2025, leading tech firms haven’t just come back to the office. They have expanded in the city, driving a new wave of leasing across Midtown South and beyond. Pinterest’s move is a commitment to in-person work in a city that remains a global center for design, advertising and culture.
The building
11 Madison Avenue is a 30-story tower owned and operated by SL Green Realty Corp., Manhattan’s largest office landlord, which has spent years upgrading and repositioning it into one of Midtown South’s most sought-after corporate addresses.
At 11 Madison Avenue
- Tenants including Credit Suisse, Sony Corporation of America, Beam Suntory and WME
- Eleven Madison Park, the Michelin-starred restaurant, on the ground floor
- A private cafeteria and auditorium space
- High ceilings and sweeping terraces
- Steps from several major subway lines, next to Madison Square Park
The repositioning, and the leasing that has followed, show how strong prewar trophy buildings can be in a market increasingly decided by quality, character and location.
Practical, and a statement
Practically, the move lets Pinterest consolidate and grow its team in one of Manhattan’s most architecturally distinguished and accessible locations. It also makes a broader point.
For innovative companies, a thoughtfully chosen office remains central to brand identity, team culture and long-term growth.
At a time when many are still questioning the future of the office, Pinterest has made its position clear. It isn’t just dropping a pin on the map. It’s planting one firmly in the middle of New York.