
From Sydney to Flatiron: Instant’s NYC Takeoff
Plug. Play. Scale. Instant’s NYC HQ, Delivered
⚡ The Challenge
When we first connected with the Instant team, they were operating out of a coworking space in Times Square. Firmly established in Australia with two full-floor offices, they were now gearing up to make their mark in NYC’s tech ecosystem as part of their U.S. expansion.
The brief was clear:
- Fully built and furnished space
- Abundant natural light
- Centrally located—but without a premium price tag
Initially focused on SoHo, the search was tough. Inventory was tight, and asking rents often outpaced the value being delivered. That’s when we pivoted—leaning into our core strength: uncovering quality space across NYC’s most dynamic growth corridors.
💡 The Solution
Our team zeroed in on a zone we often refer to as “Unicorn Lane”—the stretch from Union Square to Herald Square that houses some of NYC’s top startups. Early 2025 brought a wave of new inventory, and Nomad was able to present a curated lineup of spaces that matched Instant’s vision: natural light, clean buildouts, and built-in flexibility.
The standout?
A fully furnished penthouse floor in the heart of Flatiron, just one block off Broadway.
To go even further, Nomad:
- Negotiated terms that allow Instant to request additional furniture from the landlord anytime during the lease
- Connected the team with Nomad Facilities to manage cleaning and day-to-day support
- Ensured the space was 100% move-in ready, eliminating downtime and delivering speed
📷 Virtual Walkthrough
A look inside the space that brings the story to life.
✅ The Results
- From coworking to penthouse in less than 30 days
- A fully furnished, high-ceiling Flatiron office with abundant natural light
- Flexible terms, including on-demand furniture from ownership
- Supported by Nomad Facilities for ongoing cleaning and operations
- Positioned Instant at the center of NYC’s most active tech corridor
Instant’s move marks more than a new address—it’s a statement of intent. With a space that mirrors their speed and sophistication, Instant now has the physical foundation to match their growing U.S. presence.
“The space checked every box—and the Nomad team made it seamless. We couldn’t have asked for a better partner to help launch our NYC HQ.”
— Instant Team
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